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Promoting Local Events
Request Town Advertisement of Community Events
The Town of Diamond Valley invites local community organizations to submit a request to advertise their event on the Town's Entrance (Changeable Copy) Signs and Town Events Calendar. The form is also available at the bottom of this page.
Please read the Guidelines for Event Submission below to determine if your request is eligible for Town advertising.
New - Change to Municipal Advertising of Community Events and Organizations
In accordance with the External Communication Policy and Procedure, adopted January 15, 2025 and amended March 19, 2025, The Town of Diamond Valley will not share or post information from third parties unless deemed to be in support of Town initiatives and priorities, with the following exceptions:
- Town entrance changeable copy signs
- Municipal website event calendar
As of January 15, 2025, the Town is no longer able to promote or support third-party organizations and events through:
- Social Media
- The Electronic Signboard
This decision was made to ensure the Town remains unbiased in event promotion and provides fair access to community messaging. We encourage organizations to explore local community forums and other platforms as alternatives for sharing event information.
Thank you for your understanding and for the work you do to support our community.
Guidelines for Event Submission
Before submitting an event for advertisement, please review the following guidelines:
- A community event is a planned public or social occasion. Public events presented by a business not directly in sponsorship of a local non-profit community organization or initiative will NOT be approved for posting.
- Advertising for private commercial ventures will NOT be posted.
- Personal messages will NOT be posted.
- Any classes that require payment are not permitted, but free classes or those hosted by a community organization with proceeds going towards local non-profit organizations are acceptable.
- If the event is located on or in a Town facility, it must be booked appropriately and insured.
- Events will be posted for 7 days on the Town Entrance Signboards starting on Tuesday (letter pick-up) and ending the following Monday (letter return)
- Events and programs in other municipalities which do not directly improve the well-being of Diamond Valley residents will NOT be posted.
- The event should be inclusive of the following areas:
- Diamond Valley
- Adjacent areas of the Foothills County
- Other exceptions to be approved at the discretion of the appropriate Manager.
The Town of Diamond Valley reserves the right to decide whether an event fits the posting formats' purpose and whether to allow, all Town messaging has priority.
If your event is being organized in partnership with the Town of Diamond Valley, please contact the manager of community services, info@diamondvalley.town to determine eligibility to post to other municipal platforms.
Town Entrance (Changeable Copy) Signboards
Advertise Community Events on the Town Entrance Signs
The Town of Diamond Valley offers free advertising for community groups and events on two double-sided event signboards at key locations (in the former town of Black Diamond):
- Centre Avenue; easter entrance of Diamond Valley (by Rona)
- 5th Street; western entrance to Black Diamond community (by Lions Campground)
Booking the signs
- Requests may be made to advertise a community event for one week on one side of both Entrance Signs.
- Reservations are for Tuesday --> Monday
- Each sign has 5 lines and hold 15-16 characters on each line (wider letters take up more space)
- You must submit your wording at the time of booking in order to give the team time to pick your letters for your reservation. Each line can be a combination of both letters and numbers, limited special characters are available.
- Two user groups may book the signs during any given week. Please view the Entrance Sign Bookings section of the Town Calendar (see below) to view availability prior to making a reservation. It is advisable to submit your request as soon as your event date is known as bookings are allotted on a first-come, first-served basis.
- You may request to book the Entrance Signs and for Town assistance in advertising the event through our Town Events Calendar by completing the form below.
- Your booking is NOT CONFIRMED until you receive an emailed agreement back from the Town.
Responsibilities
- Applicants are responsible for sending a representative to pick up the letters from Oilfields Regional Arena, putting them up on the signboards, and returning the letters back to the arena on time.
- Pick up letters from Oilfields Regional Arena between 8 am - 4 pm Tuesday.
- Return letters the following Monday between 8 am - 12 pm.
- Groups are required to return all the letters provided in the same condition as received.
- In the case of damaged letters, or letters not returned, Applicants may be charged $75 for replacement.
What Dates are Available? Check the Calendar!
Two community events or town messages can be displayed each week from Tuesday to Monday. Priority is first-come-first-served. Town messaging takes priority on the signboard when required for official use.